Introduction
Linel was designed with one clear vision — to give creative agencies and freelancers in marketing, design, and branding a website template that feels as dynamic and inspiring as their work. It combines a modern, minimalist layout with interactive motion and clean typography, creating a digital environment that radiates both professionalism and personality.
Every detail — from structure to micro-animations — was built to adapt effortlessly to any brand identity while maintaining a distinct sense of character and energy.
Challenge
Most agency templates fall into one of two traps — they’re either too rigid to customize or too generic to inspire. Our challenge with Linel was to create a foundation that feels brand-neutral yet emotionally engaging, flexible enough for any industry but still full of life.
Brand Neutrality
A carefully designed color system, typography, and icon set allow Linel to fit seamlessly with any brand identity. Its tone is professional, yet expressive — adaptable without losing its character.
High Interactivity
Every motion and hover response was built to make the site feel alive — engaging the visitor without overwhelming the experience.
Process
To bring Linel to life, we used Webflow’s most advanced features and a design system that prioritizes usability and visual rhythm. Each section was made with both performance and storytelling in mind:
- Interactive Background Animations
Lightweight SVGs are responsive to screen size and even to the amount of text. Their colors can be changed instantly through Webflow variables - Custom-Made Fullscreen Menu
Built entirely with Webflow interactions — featuring unique background images that shift dynamically as users hover over links - Banner Carousel & Elegant Slider
Both crafted to showcase projects with originality and simplicity, allowing full control without additional code - Animated Accordion
Ideal for FAQs and expandable sections, with smooth, native animations enhancing usability - Animated Ticker
A playful scrolling text element that adds movement and a dynamic rhythm to the page - E-Commerce Structure
Set up for service-based businesses with monthly and yearly plan toggles - CMS Collections
Streamlined for managing case studies, projects, and blog posts — making content updates fast and intuitive - Micro-animations & Illustrative Motion
Subtle transitions throughout the site that maintain a sense of sophistication and polish - Ease of Editing
Linel includes a comprehensive Style Guide and a Tutorials Page that simplifies customization — even for non-technical users
Results
The outcome exceeded expectations. Linel quickly gained attention for its refined simplicity and interactivity, earning multiple international design awards:
CSS Nectar:
Site of the Day – June 27, 2024
CSS Winner:
Star – July 1, 2024
CSS Design Awards:
Best UX Design – July 2, 2024
CSS Design Awards:
Best UI Design – July 2, 2024
CSS Design Awards:
Best Innovation – July 2, 2024
CSS Design Awards:
Special Design Kudos – July 2, 2024
More than a template — Linel is a motion-driven experience that turns design into storytelling.
Experience Linel live
See how creativity, motion, and precision unite — and discover a new standard for digital storytelling. Explore Linel to see how thoughtful interactivity and minimalist design can work together to transform simple content into a captivating visual journey.
2. In the Navigator (left panel), go to "Section X" → "Wrap X" → "Video Background".
3. Select the "Vimeo Cover" component.
4. In the Properties (right panel), replace the ID in the address with the ID of your Vimeo video - they look like 1012796711.
5. When finished, exit the symbol by clicking the green button at the top.