Introduction
Linel was designed with one clear vision — to give creative agencies and freelancers in marketing, design, and branding a website template that feels as dynamic and inspiring as their work. It combines a modern, minimalist layout with interactive motion and clean typography, creating a digital environment that radiates both professionalism and personality.
Every detail — from structure to micro-animations — was built to adapt effortlessly to any brand identity while maintaining a distinct sense of character and energy.
Challenge
Most agency templates fall into one of two traps — they’re either too rigid to customize or too generic to inspire. Our challenge with Linel was to create a foundation that feels brand-neutral yet emotionally engaging, flexible enough for any industry but still full of life.
Brand Neutrality
A carefully designed color system, typography, and icon set allow Linel to fit seamlessly with any brand identity. Its tone is professional, yet expressive — adaptable without losing its character.
High Interactivity
Every motion and hover response was built to make the site feel alive — engaging the visitor without overwhelming the experience.
Process
To bring Linel to life, we used Webflow’s most advanced features and a design system that prioritizes usability and visual rhythm. Each section was made with both performance and storytelling in mind:
- Interactive Background Animations
Lightweight SVGs are responsive to screen size and even to the amount of text. Their colors can be changed instantly through Webflow variables - Custom-Made Fullscreen Menu
Built entirely with Webflow interactions — featuring unique background images that shift dynamically as users hover over links - Banner Carousel & Elegant Slider
Both crafted to showcase projects with originality and simplicity, allowing full control without additional code - Animated Accordion
Ideal for FAQs and expandable sections, with smooth, native animations enhancing usability - Animated Ticker
A playful scrolling text element that adds movement and a dynamic rhythm to the page - E-Commerce Structure
Set up for service-based businesses with monthly and yearly plan toggles - CMS Collections
Streamlined for managing case studies, projects, and blog posts — making content updates fast and intuitive - Micro-animations & Illustrative Motion
Subtle transitions throughout the site that maintain a sense of sophistication and polish - Ease of Editing
Linel includes a comprehensive Style Guide and a Tutorials Page that simplifies customization — even for non-technical users
Results
The outcome exceeded expectations. Linel quickly gained attention for its refined simplicity and interactivity, earning multiple international design awards:
CSS Nectar:
Site of the Day – June 27, 2024
CSS Winner:
Star – July 1, 2024
CSS Design Awards:
Best UX Design – July 2, 2024
CSS Design Awards:
Best UI Design – July 2, 2024
CSS Design Awards:
Best Innovation – July 2, 2024
CSS Design Awards:
Special Design Kudos – July 2, 2024
More than a template — Linel is a motion-driven experience that turns design into storytelling.
Experience Linel live
See how creativity, motion, and precision unite — and discover a new standard for digital storytelling. Explore Linel to see how thoughtful interactivity and minimalist design can work together to transform simple content into a captivating visual journey.
2. In the Navigator (left panel), go to "Section X" → "Wrap X".
3. Select the "Video Background" element.
4. In the Settings (right panel), click Replace Video.
5. When finished, exit the symbol by clicking the green button at the top.